How Much?

I'll let this video speak for itself.  ;-)

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Content is Still King on Jimmy Kimmel Live

Content is still king at Jimmy Kimmel Live as they get set to air a broadcast of his late night talk show shot entirely on his Mac Book Pro Laptop.

I talk all the time to my clients about the importance of "content" above "quality" in their video projects. The goal of any content producer is to produce the highest quality possible given the constraints of a project.  That said, the most important element of a project continues to be the content.

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